A Study on Transformation and Evolution from Traditional to Digital Marketing (KEY IJP************355)

• Deepakraj Rengaraj

Abstract

The marketing landscape has undergone a significant transformation over the years, evolving from traditional marketing methods to digital strategies. This study explores the shift from conventional marketing techniques, such as print advertisements, television commercials, and direct mail, to digital marketing approaches, including social media, content marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. The research examines the driving forces behind this evolution, the impact of technology, consumer behaviour shifts, and the effectiveness of digital marketing strategies in comparison to traditional ones. Through a detailed analysis, this study highlights the advantages, challenges, and future prospects of digital marketing, providing insights for businesses to adapt to the ever-changing market dynamics.