INFORMATION AND COMMUNICATION TECHNOLOGY AS A TOOL FOR CREATING INCOME OPPORTUNITIES ON SOCIAL MEDIA PLATFORMS (KEY IJP************213)

• Babajide Adelaja Ojo

Abstract

Information and Communication Technology (ICT) has experienced rapid progress which wholly transformed how people generate income through social media platforms. The research examines computer technology and computer science methods to develop new sources of revenue for users. The proposed device functions as a smart analytics platform with various capabilities to improve social media content production and connect users with their audience while tracking their revenue metrics. The device operates through machine learning algorithms coupled with real-time data monitoring functions to generate its work. The system produces programmed analysis elements together with solutions for action. Strategic content suggestions stem from the analysis of audience behaviors and trends that this smart device performs. The device detects peak engagement hours alongside its self-operating scheduling system to lighten the social media workload requirements. The device integrates e-commerce features which enable users to generate money directly through social media platforms. This research evaluates how innovative ICT technology helps people and businesses to maximize their income potential through social media networking platforms.