REVIEW ON ADVERTISEMENT AND PROMOTIONAL STRATEGY (KEY IJP************179)

• Bhadrappa Haralayya

Abstract

Promotion may be a marketing tool, used as a technique to speak between sellers, and buyers. Through this, vendor tries to influence and convince buyers to shop for their products or services. It assists spreading word about merchandise, or service or company to people. The company uses process to enhance its public image. This interest within mindset of purchasers and may are also retain them as a loyal customer.Promootion may fundamental component of marketing mix, which has 4 Ps: product, price, place, and promotion. It is also an important element promotional plan or mix, which incorporates advertising, self and advertisement, marketing publicity, trade. It helps to outspread word or awareness, promote any newly launched service, goods or a corporation. The company uses advertising as a promotional tool because it reaches a mass of individuals during a few seconds. Advertisement is communicated through many traditional media like radio, television, outdoor advertising, newspaper or social media. Other contemporary media that support advertisement are social media, blogs, text messages, and websites