Financial literacy and its impact on investing behaviour of Indian retail investors (KEY IJP************655)

• Ayushi Jain

Abstract

The study is designed to gather information about people's investment behaviour and financial information. Data collected from the survey shows that most people prefer low-risk investments and have moderate or some confidence in their ability to make investment decisions. Good investment. Expected return is considered by most respondents as the most important factor when making investment decisions, while risk and diversification are also considered by the minority. The survey also revealed that most respondents did not attend financial lectures or conferences and did not create financial or financial plans. When faced with a loss of investment, most respondents would rather wait for recovery than seek professional advice or sell immediately.Research reports also show that financial advisors play a minor role in investment decision making, with the majority preferring to make decisions based on research and experience rather than financial advisors. Also, the data shows that a small percentage of respondents invest in stocks, while stocks and mutual funds are the more common investment options.Overall, the study provides information on personal investment behaviour and financial literacy, indicating areas where education and training can be useful in improving investment decisions and financial planning.