Influence of online marketing strategies on the sale success of B2B companies (KEY IJP************817)

• Ayush Gautam

Abstract

This master's thesis investigates the impact of online marketing strategies on the sales success of Business-to-Business (B2B) companies. In the digital era, B2B organizations increasingly rely on online channels to engage with clients, generate leads, andultimately drive sales. Through a thorough review of existing literature and empirical analysis, this study aims to shed light on the effectiveness of various online marketing