THE TRANSFORMATIVE IMPACT OF E-BANKING ON RURAL INDIA (KEY IJP************989)

• Asst. Prof. Yuthika Sawant,Dr. Geeta Shrivastava

Abstract

E-banking is characterized as the provision of technology-driven financial services available 247 to customers. The evolving worldwide landscape is prompting the banking sector to embrace this new technology. Banks are likewise keen to provide value-added services using innovative electronic and telecommunications technology. Our nation possesses a comprehensive network of bank branches in rural regions. A significant number of these institutions are commercial banks, with the primary objective of this enormous proliferation of bank branches in rural India being financial inclusion. The rural regions of India cannot be overlooked, as regional imbalance constitutes a significant negative of the Indian economy. The rural banking system is evidently more inclusive of low-income families than the services offered by commercial banks. Rural banks in India remain in an evolutionary phase within the banking sector. This study elucidates the concept and expansion of online banking in rural regions. The primary aim of the research is to examine the role of e-banking in rural areas.