CRETICAL ANALYSIS OF OPERATIONAL STRATEGIES USE BY AMAZON IN INDIA (KEY IJP************271)

• Ashish Kumar

Abstract

Leveraging India's e-commerce boom, Amazon thrived by understanding local needs with Hindi support and cash on delivery. They built a robust logistics network with warehouses and fast delivery, while employing machine learning for personalized recommendations. Their marketplace model empowered Indian businesses but raised questions about fair competition within the platform. Despite regulatory hurdles and rivalry, Amazon's strategic approach solidified its position as a major player in the Indian e-commerce market.