Cybersecurity Challenges in E-Commerce: Implications for Consumer Confidence (KEY IJP************151)

• Arun S

Abstract

The fast advancement of e-commerce modified worldwide trading by presenting consumers with both ease of use and effortless shopping access. The fast expansion of e-commerce has brought forth substantial cybersecurity problems that led to data breaches along with phishing attacks plus payment fraud which diminish consumer trust in online shopping. An investigation takes place to study major cyber threats targeted at e-commerce systems together with the trust levels experienced by consumers. The study bases its findings on both research literature analysis and case studies which demonstrate both digital transaction weak points and how security failures affect customer trust in online environments. The research shows how cybercriminals use market weaknesses to carry out attacks because existing encryption and fraud detection technology has not eliminated such risks. Furthermore the study investigates regulatory frameworks along with industry best practices that help prevent risks from occurring. The paper uses analytical findings to recommend three strategic business approaches that improve cybersecurity developments through multi-factor authentication paired with AI threat identification and education programs targeted at consumers. The research concludes that secure e-commerce management requires governments to work together with both businesses and consumers in order to protect the marketplace. Enhanced cybersecurity leads to doubled protection of sensitive information while building trust between consumers which creates stable expansion potential for digital markets.