Brand Promotions & Marketing Proposals in Nepals International Business of Tata Motors (KEY IJP************894)

• Akshay Patel,Anand Singh Rajawat

Abstract

This research paper explores the strategies and effectiveness of brand promotions and marketing proposals for Tata Motorspassenger vehicles in Nepal's international market. The study aims to understand how Tata Motors can leverage its brand to increase market presence, drive sales, and build customer loyalty in Nepal. The paper also examines the challenges and opportunities in the Nepalese automotive market and provides recommendations for optimizing marketing efforts.