The Impact of Print Media Marketing in the Digital Age: A Study Focused on Consumer Behavior in North India (KEY IJP************498)

• Ajay Upadhyay,Atul Babu,Aditya Pandey,Jitender Singh,Ruba Nasim

Abstract

Print media marketing has shown remarkable resilience even in the digital-first world, owing to its credibility, sensory appeal, and ability to blend with advanced technologies. This research explores how print media continues to impact consumer behavior and purchase intentions in North India, a region with diverse socio-economic dynamics. A survey (n150) of consumers across North India highlights that print media remains a trusted source for advertising, particularly in high-stakes industries such as healthcare, education, and lifestyle. By integrating tools like QR codes and augmented reality (AR), print media offers a hybrid advertising model that bridges the gap between traditional and digital platforms. This paper discusses trust levels, purchase intent, and hybrid marketing strategies, supplemented by flowcharts and graphs specific to North India.