Analysis of Behavior of Investors Towards Investing in Indian Stock Market in Amravati Region (KEY IJP************828)

• Aditya Manoj Pande ,Vishal Patil

Abstract

The Indian stock market has seen remarkable growth over the past few years, with investors from diverse backgrounds, including retail and institutional investors. Knowledge of investor behavior is important to evaluate market trends, risk appetite, and investment attitudes. This research examines the behavior of investors in the Amravati area towards investing in the Indian stock market. It investigates major determinants of investment choice, such as risk perception, financial literacy, knowledge of markets, and economic situation. The study also investigates the influence of demographic factors like age, income level, and education level on investment behavior. Through primary data gathered through questionnaires and interviews, the study reveals typical investment approaches, favored classes of assets, and determinants of investor confidence. The results are rich in insights on regional investment behavior and can assist policymakers, financial institutions, and advisors in customizing investment products and strategies to increase market participation. Knowledge of these behavioral patterns is critical in promoting a more informed and active investment culture in the Amravati region and other regions