Impact of Warning Labels on Tobacco Products on Young People's Consumption of Tobacco (KEY IJP************238)

• Abhijit Aman

Abstract

AbstractThis research is about how the youth who are aged between 13 to 24 are influenced by the warning labels put on the tobacco products by means of using mixed-method approaches such as quantitative surveys and qualitative focus groups.Experience of previous researches suggests that informative warning labels are very important to create this awareness in young people about health risks of the smoking and contribute in reducing smoking rate among youth or young people who already smoke. Till we have an adequate grasp of the various effects of the different design of warning labels, the emotions they provoke and how they impact various groups in society, we will keep striving for effective ways to place them.The research will give out questionnaires to different youth cohorts to know the opinions on warning labels.. this consists of support levels, emotional response, and effect on intentions to smoke. Through qualitative focus groups the effect of various warning labels will be reflected.Data collection will be conducted over few months but with the aim of getting a comprehensive understanding the media and communication experiences which will be obtained by focus group interactions. The research should look for specific label features (words, symbols, or visual terms) the youth consider relevant, which in turn guide youth health communication strategies and tobacco control policy.Fundamentally, this research is slotted in the category of learning more about tips in tobacco products labels, especially targeting the youth group, which can be used in creating policies that will protect the youth from becoming addicted to tobacco use.