Digital marketing trends in india (KEY IJP************867)

• Ankur Sharma

Abstract

Abstract:This project says about Digital Marketing in Indian scenario. The main purpose of this project is to aware the people of the modern concept of digital marketing which is cost effective and time saving concept.Under this project I have described the concept of marketing, digital marketing and digital advertising. I have described about the marketing mix, 7Ps of digital marketing, types of digital advertising. I have given the example of dell and I pod Touch Company about how they used the digital advertising to bring the awareness of the product. The USP of this project is the case study about the companies namely; DELL and I POD TOUCH, extended marketing mix, merits of digital marketing.Under this project I have tried to study about the digital marketing in India and its effect, the importance of digital marketing in the growing world or advanced world. Anybody reading this project will surely get an insight of digital marketing concept and its growing importance.Keywords:- Digital Marketing, Video Marketing, Social Media, Influencer Marketing, Content Marketing, Chatbots, AI, E-commerce, Voice Search Optimization, Data Privacy, Personalization, Augmented Reality, Virtual Reality, India