International Journal of Progressive Research in Engineering Management and Science
(Peer-Reviewed, Open Access, Fully Referred International Journal)

ISSN:2583-1062
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Paper Details

A STUDY ON EVALUATING THE EFFECTIVENESS OF SOCIAL MEDIA ADVERTISING IN BUILDING BRAND AWARENESS (KEY IJP************276)

  • Dr.s.sankar, A.abisheik Anand

Abstract

This research examines how well social media ads improve brand recognition among specific groups of people. As companies spend more money on social media, it's important to understand how these marketing tactics affect their audience. By using a mix of methods, the study combines numerical questionnaires on how well brands are remembered and recognized with in-depth interviews about what consumers think of social media ads. The results show that social media ads have a big impact on making brands more known, with ads that are visually appealing and tailored to the audience remembering the brands best. The research also points out important elements like how much users interact with the ads and which social media platforms work best for making brands more visible. These discoveries provide useful advice for advertisers looking to improve their social media marketing plans and stand out in a crowded online world.

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