International Journal of Progressive Research in Engineering Management and Science
(Peer-Reviewed, Open Access, Fully Referred International Journal)

ISSN:2583-1062
www.ijprems.com
editor@ijprems.com or Whatsapp at (+91-9098855509)
Paper Details

A STUDY ON CUSTOMER PREFERENCES TOWARDS SMALL SACHETS (KEY IJP************899)

  • Dr. K Ramgopal

Abstract

In order to explain and forecast the beliefs impacting consumer requirements and the reasons underlying their purchasing decisions, this study provides and confirms a thorough approach. Based on the respondentscomments, the study seeks to understand consumersintended purchases. Many responders filled out a questionnaire in order to achieve these goals. Non-probability convenient sampling was utilized for picking the respondents. However, it was shown that their preference for a micro-pack was mostly driven by factors like how difficult it is to manage and store a larger pack. The most favoured information source was advertisements in print and electronic media, and the historical performance of a micro pack was the most important factor in deciding whether to make a purchase. The most effective strategy used by merchants to influence customersviews of a brand is the wide selection of a single brand. The cleanest and most organized store received the greatest favour. Respondents stated that if they made a bad purchase, they would prefer to "forget about it" and switch to a different brand after being impressed by a new brand's advertisement.

DOI LINK : 10.58257/IJPREMS31389 https://www.doi.org/10.58257/IJPREMS31389
Paper File to download :